Web Design, Graphic Design & Advertising online marketing.

Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:

Tip 1—Don’t be too quick to change domain names. Google has an aging delay for any new domain—it can take up to a year for your keywords to start showing in the searches.

Tip 2—Optimize your site for your target audience, not the search engines. Always think about what impression your site gives your users—you’ll create a better site the engines will like.

Tip 3—Do KEYWORD RESEARCH extensively. Everything else revolves around the keyword phrases you choose, so it’s critical you choose the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that show you what words people are searching for and suggest words you can use.

Tip 4—Design and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of http://www.highrankings.com, says, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific [ones].” If possible, use keyword phrases as your navigation words.

Tip 5—Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site so they understand how to rank it.

• Create your links using HTML, not javascript. Crawlers can’t follow javascript and won’t be able to read your information.

• Don’t design your site in Flash—there’s nothing for the crawlers to read. If they can’t interpret the information, they can’t classify your site.

• Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page.

Tip 6—Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your site, use the phrase that describes the page you’re clicking to. For image links, make sure those phrases are contained in the image’s code.

Tip 7—Write compelling copy for key pages of your site based on your chosen keyword phrases. Choose a few keyword phrases that apply to the particular page you’re writing and work those phrases into the copy.

Tip 8—Incorporate your keyword phrases into each page’s unique title tag. Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it’s crucial that it be enticing, not just crammed with keywords.

Tip 9—Make sure your site is link-worthy. Search engines judge a site’s popularity by the number of links pointing to it. To make sure people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety.

defedemedia has chosen LocalAdLink as its online marketing vehicle for local advertisers in Nutley and the surrounding areas, now anyone who has a business or service can advertise in a cost effective manner online, to find out more contact Matthew DeFede at 973-846-0065

Now Nutley will have its very first online marketing and advertising agency located in the community to serve all the local businesses in town! From traditional print advertising to online marketing and web site development, our new office will be located on bloomfield ave. In Nutley 2 blocks from Hoffman La Roche.

Our online marketing/P R  services will now include:

Blog Content development/Marketing , Social Network Marketing Via Face Book, My Space etc., Twitter Marketing and more. We will handle and develop all areas of online marketing not just web site development and SEO so you can keep busy running your business and we will handle the rest this is an opportunity to get your companies product or message across the web using todays latest technology.

Contact us at 973-846-0065  for more info.

My company will start offering Search Engine and Online Marketing seminars in late may of 2009, This will be an exciting overview of how to bring your Real Estate career to the next level, we will be covering the following topics:

How to use the internet to market yourself and market listings

How to get more buyers leads

How to create a bigger marketing footprint on the web

Real Estate and Social Media, (ie: twitter, facebook, craigslist, Kijiji and more….)

and lots of great content, if you have any questions about the seminar please ask you can also reach me at 973-846-0065

Announcing a cost effective soulution to your online marketing needs! today everyone has heard and used Craigslist to offer professional services to selling garage sale items, you can take advantage of this technology with a custom designed campaign rich in graphics and inedexed by search enghines like GOOGLE and YAHOO!

We will develop a custom campaign and post it for you contact us for a custom quote and for more information.

www.ericmjoseph.com

A plastic surgeon locate in West Orange NJ, came to us to help in increase his web traffic and qualified leads, after making some slight modifications to Dr. Eric’s Web Site and getting the site indexed in the major search engines he averages at lease 5 leads per day and traffic has more than doubled. Of course SEO is an ongoing thing and every so often you have to adjust all the data.